1-on-1 coaching · exterior cleaning & pressure washing
The washing is the easy part. What kills exterior cleaning companies is everything either side of it — quoting by gut, enquiries that rot in a phone, and no idea what an hour on site is actually worth. I fix that with you, on a call, in your business.
No group calls. No recorded course. Fixed scope, quoted before we start.
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What we took our own exterior cleaning company to, in under 12 months.
You get me on a call every week. Not a Facebook group and a Loom link.
You build it, so you own it and can fix it when I'm gone.
The problem
None of them are pressure, chemical mix, or how fast you can run a surface cleaner. I've heard the same three on nearly every call — and all three of them are on that sheet.
You quote by feel, or by whatever the bloke down the road charges. So a driveway is "about three hundred" whether it's 90 m² of clean concrete or 210 m² of oil-stained aggregate that needs a pre-treat and an oxalic rinse.
You don't know your revenue per on-site hour, so you can't tell a good job from a busy one. You take everything, you're flat out, and the bank account doesn't move.
The enquiry comes in at 7:40pm while you're packing the trailer. You reply the next afternoon. You send the quote two days later. Then nothing — because following up feels like begging.
Most companies I look at have never once chased a quote. That is usually the single cheapest month of revenue sitting in the business, and it's already paid for.
Every quote, every booking, every "can you do next Tuesday" runs through your phone. There's nothing written down, so you can't hand a house wash to anyone without standing next to them.
A second van doesn't fix this — it doubles it. The system has to exist before the hire, not after.
In practice
Dript is a working exterior cleaning company. It isn't a case study or a side project — it's how I make my living, and it's where every system on this page came from.
None of it was designed to sell. I built each piece because I was drowning in something specific: quoting off feel and hoping it was enough, answering enquiries at ten at night, forgetting to chase people I'd already quoted, getting to the end of a month with no real idea where the money had come from. Every system started as a problem I had that week.
So what we'd build together isn't a template I bought or a framework I read about. It's the same setup I'll be using tomorrow morning — including the parts I've already broken, rebuilt and cut back twice, which is usually the difference between something that survives a busy week and something you quietly abandon by March.
It also means I know what it's like to run these while you're actually working. I'm not going to hand you something that needs you sat at a desk managing a CRM. Everything I'd build with you has to work off a phone, with wet hands, between jobs — because that's the only way it works for me.
How it works
Thirty minutes, free. You tell me your revenue, your close rate and where it hurts. I tell you straight whether I can help or not.
I go through your pricing, your last 20 quotes and wherever your enquiries currently land. You get a fixed-scope proposal: what we'll fix, in what order, for what price.
Weekly 1-on-1 calls plus messages between them. You build it on the call while I watch, so it's yours when we finish.
Once it's live I stay reachable for a month while it beds in — because the first time an automation misfires or a quote gets pushed back is when you need someone.
Scope
I don't publish a price list, because I've never met two exterior cleaning companies with the same problem. A solo operator at $8k running off a notebook needs something different to a two-crew company bleeding quotes out of a CRM they never set up properly. We work out the scope on the call — then you get one fixed number, in writing, before anything starts.
Pick the one thing costing you the most — your pricing, the automation behind your enquiries, or the sales and follow-up process — and we fix that properly.
All three, in the right order: price it properly, wire up the back end so nothing gets dropped, then close and keep the work. This is the version that actually changes the month.
For owners past the setup who want someone in the business every week — hiring the second crew, opening a second suburb, holding the numbers accountable. Scoped month to month, with a minimum term we agree up front.
$8k a month on your own and $60k with two crews are not the same job. Revenue sets how much there is to untangle.
One system fixed properly, or pricing, automation and sales rebuilt together in sequence.
A CRM you already pay for, a number that can send texts, a price list worth keeping — all of it shortens the build.
Handing jobs to someone else means writing things down. That's real work we'd otherwise skip.
One fixed number, quoted in writing after the audit call. It doesn't move unless you ask for something we didn't agree on.
Software subscriptions (CRM, texting, scheduling) are billed to you direct by the provider — I never mark them up or resell them.
Everything is built in accounts you own, under your login, and can cancel without asking me.
Payment plans available on request.
Questions
No. I'd rather build on what you already pay for and know. Switching software mid-fix is how businesses lose two months and a pile of job history for no gain. If your current tool genuinely can't do something we need, I'll say so and tell you what it'd cost — but that's your call, not mine.
No, and that's deliberate. Everything gets built on the call, in your accounts, with your hands on the keyboard. It's slower for the first week and it's the entire reason it still works six months later. If you want it fully outsourced, I'm not the right person and I'll tell you that on the first call.
One fixed number, quoted in writing once I've been through your pricing, your last 20 quotes and whatever your enquiries land in now. I won't put a figure on this page and I won't quote you cold on the first call — that's how owners end up paying for work they didn't need. If the number doesn't suit you when it lands, you've lost thirty minutes and you keep the audit.
About two hours a week, plus the call. Most of my clients do the calls at 6:30am before they load the trailer, or after they've packed up. I schedule around washing — not the other way round.
Usually no — that's often the best time, because you haven't built bad habits into a team yet. What matters more is whether you're actually washing. If you haven't done paid jobs yet, there's nothing for me to fix; go and get ten jobs done first, then come back.
Not at the same time. One client per metro at a time. If your area is taken when you enquire, I'll tell you straight away rather than take the money.
I won't promise you a revenue number — anyone who does is guessing at your market, your crew and your work ethic. What I will commit to is scope: everything in the proposal gets built and live, or we keep working until it is. If I don't think I can help you, I'd rather say no on the first call than take your money and hope.
Everything is built in accounts you own, under your login. I get access while we work and you remove it whenever you want. Nothing sits in an account of mine that you'd have to buy back later.
Still reading
The more honest you are in this form, the more useful the call is. I'd rather know your close rate is 20% before we get on than spend the first ten minutes pulling it out of you.
If I don't think I can move your numbers, I'll say so on the call and point you at whatever would actually help.